Twin Cities exercise business mogul Dick Enrico dies at 85
MINNEAPOLIS (FOX 9) - A Twin Cities business mogul who made a name for himself in the used exercise equipment industry died earlier this month.
Dick Enrico passed away on Dec. 14 at 85 years old. He was in hospice care at JA Wedum Residential Hospice in Brooklyn Park.
2nd Wind Exercise Equipment
The backstory:
Enrico first entered the business world founding Kitchen Craft of Minnesota. He founded several other businesses in the 1970s and 1980s, but probably made his biggest impression in 1992.
Enrico founded 2nd Wind Exercise Equipment and opened his first store in St. Louis Park. He marketed and advertised the legendary slogan, "Why buy new when slightly used will do?"
The company grew to more than 100 locations in multiple states, and became one of the more successful retailers for specialty fitness. It became the marketplace for anyone wanting to buy high-quality exercise equipment that wasn’t the price of brand new.
Enrico sold the company in 2015, marking more than two decades in the exercise industry.
Enrico a Chisholm native
Local perspective:
Enrico graduated from Chisholm High School in 1958. A celebration of life is planned for sometime in the spring.