On Sunday, Starbucks released its annual red cup, a container that represents the “official” start of the holiday season for a cult of caffeine addicts.
But this year, something is missing. Gone are the snowflakes, the swirls, the vintage ornaments and inspirational quotes that have traditionally adorned the tall, grande and venti cups holding your peppermint mocha and chestnut praline lattes.
This year’s cup has a minimalist design that features subtle shades of red and the Starbucks logo.
According to Starbucks’ website, it was designed to “give people a piece of calm.”
"Starbucks has become a place of sanctuary during the holidays," Jeffrey Fields, Starbucks’ vice president of design, said in a statement. "We're embracing the simplicity and the quietness of it."
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Social media attack
A viral attack on the design by some Christians perhaps started with Joshua Feuerstein's Facebook post that claimed “Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus." Some have resorted to social media to denounce Starbucks for their lack of Christmas cheer, while others maintain the attack is completely absurd.