HOUSTON - Mattress Mack is going viral for his new "Gangsta" commercial.
In the commercial, Jim McIngvale, who goes by Mattress Mack, is seen wearing a bandanna and puffer jacket, seemingly mixing "Lean" and using "street terms" about a sale at his furniture store, Gallery Furniture.
Mattress Mack uses some Houston hip-hop terminology, such as "Riding Dirty", "Chopped and Screwed", and references Houston rap legends Pimp-C and Lil Keke.
The new commercial is getting mixed reviews as some people feel that he is promoting drug use, while others think this is a genius marketing strategy.
The Houston multi-millionaire has become well-known not just in Houston but across the country for his rather large bets placed on Houston and Texas sports teams.