lululemon and NFL team up for first-ever fan apparel collection

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lululemon is partnering with the National Football League for the first time to launch a new apparel and accessories collection featuring all 32 teams. T

lululemon is teaming up with the National Football League for the first time, launching a line of men's and women's apparel and accessories, showcasing all 32 NFL teams. 

Dig deeper:

The collection includes lululemon favorites like Steady State for men and Define, Scuba, and Align for women—iconic pieces that have become staples across the brand’s apparel and accessories.

What they're saying:

"True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family," Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon, said in an online statement. "We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season."

"Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort," Renie Anderson, Executive Vice President and Chief Revenue Officer, NFL, added. "lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL."

What's next:

Starting October 28, fans can shop the new collection on NFLShop.com, Fanatics.com, and at team retail locations, both online and in stadium stores. The collection will also be available internationally through local NFL Shop websites.