Gun violence prevention ads to appear on TVs across Minnesota, targeting legislators

Minnesota law enforcement officers and other prominent figures will appear on TV advertisements urging lawmakers to pass gun violence prevention legislation this session, as part of an effort from the Everytown for Gun Safety Action Fund.

Some of the figures include Hennepin County Attorney Mike Freeman, Inver Grove Heights Police Chief Paul Schnell and Ramsey County Sheriff Jack Serier. 

After a poll by the Star Tribune showed nine out of 10 Minnesotans support requiring criminal background checks on all gun sales, state lawmakers are considering legislation that would strengthen Minnesota’s gun laws.

Another one of the ads features three students, and a third features a Minnesota mother and gun owner.

The 30-second ads started airing Wednesday. 

In the weeks following the shooting in Parkland, Florida, Minnesota lawmakers have pushed for changes including requiring background checks on all Minnesota gun sales and passing red flag legislation that would temporarily block a person from having guns if there is evidence that he or she poses a risk of harm to self or others. 

The Minnesota advertising agency Olson Engage produced the ads and coordinated the six-figure advertising effort. The Action Fund and Moms Demand Action are both part of Everytown for Gun Safety, the country’s largest gun violence prevention organization.