Community mourns closing of historic Leinenkugel’s brewery

It's the last call for a historic Wisconsin brewery.

Leinenkugel’s closing

What they're saying:

At the Snout Saloon, Leinenkugel's is one of the most popular beverages on tap.

But owner Cindy Welk is disappointed the hometown beer will no longer be brewed in her hometown.

"Leinenkugel's is a part of the identity of Chippewa Falls. It is the identity of Chippewa Falls. It's sad. The whole community is sad that the brewery is shut down, is done," Welk told FOX 9.

The backstory:

Molson Coors announced last fall it would close the brewery and brew the beer in Milwaukee.

Two brothers from the original owners, the Leinenkugel family, said they offered to buy the brewery to keep it open, but they say their offer was rejected.

"It's a loss. The brewery is as old as the city. They grew up together. With that loss of it not actually being made here as our local beer, it's going to feel a little bit different because it's not out our back door anymore," said city council member Jason Wiess.

The other side:

Here’s a statement from Molson Coors’ chief communications officer Adam Collins:

"With its rich history and incredible lineup of beers, Leinenkugel’s has been an important part of our company for nearly 40 years and that's not changing. While the decision to move brewing to Milwaukee was a challenging one, we are committed to maintaining a strong presence in Chippewa Falls. That's why we'll continue taking excellent care of our facilities, opening our doors year-round to thousands of guests. Our pilot brewery will continue serving as an innovation hub, and the Leinie Lodge will continue to be a gathering place for locals and out-of-towners to enjoy their favorite beers and one-of-a-kind varieties available only at the Lodge. We're incredibly proud of Leinie’s, the many people in Chippewa Falls who built this brand into what it is today, and what it will continue to be for years to come — a true Wisconsin beer beloved by people across the country." 

Dig deeper:

Leinenkugel's was founded in 1867, two years before Chippewa Falls was officially established.

To many, it's synonymous with the city it calls home.

Generations of families have worked at the area staple with 56 employees losing their jobs.

Many of them went to the nearby Leinie Lodge taphouse after finishing their final shift on Thursday night.

"There were hugs, tears, some hoots and hollers, some blue words that probably don't need to be said out loud," said Wiess.

What's next:

Molson Coors says the Leinie Lodge and the pilot brewery inside will stay open and the company will still give tours of the brewery buildings.

But Welk hopes that's enough to keep visitors coming to see the city where Leinenkugel's was born.

"People go to the parks. They go to restaurants. They visit the shops, and they go to the brewery, so hopefully that continues," said Welk.

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