Give to the Max Day: Over $37 million donated

Give to the Max Day: Emma Norton Services

It's Give to the Max Day, Minnesota's annual day of giving to help organizations around the state. Shawna Nelsen-Wills, the advancement director for Emma Norton Services, joins FOX 9 All Day to talk about the nonprofit how these donations can help people in need.

MINNEAPOLIS (FOX 9) - Give to the Max Day garnered millions of dollars in donations for organizations in Minnesota on Thursday. 

Give to the Max donation record

By the numbers:

Give to the Max Day raised millions of dollars of donations for nonprofits and schools in Minnesota. This year, $37.8 million was donated to 6,430 organizations, breaking the record for donations in 2024, which was $37.1 million. 

Organizations in every Minnesota county received donations, organizers said. 

What is Give to the Max Day?

The backstory:

Give to the Max Day started in 2009 via GiveMN.org, a website that helps nonprofits around Minnesota with online fundraising. Now, it's an official holiday that encourages Minnesotans to donate to their favorite organizations. 

Since its inception, about $400 million has been raised by nearly $1 million donors to benefit about 14,000 nonprofits and schools.