Wisconsin spice company peppers Facebook with anti-Trump ads

Leah Madan Bowes, 28, of Denver, and her father Michael Madan leave Penzeys Spices at 1219 Pearl St. on Friday, Aug. 27, in Boulder. ( Jeremy Papasso/Digital First Media/Boulder Daily Camera via Getty Images )

The nation's largest independent spice retailer is peppering Facebook with ads calling for the impeachment of President Donald Trump.

Wisconsin-based Penzeys Spices spent nearly $100,000 on Facebook ads last week calling for Trump's impeachment, making it one of the largest social media spenders on impeachment to date.

Facebook says Penzeys spent nearly $96,000 on ads supporting impeachment between Oct. 4 and Oct. 10. The Wisconsin State Journal reports Tuesday that one post generated 257,000 reactions, 55,000 comments and 45,000 shares.

House Democrats are pursuing an impeachment inquiry to investigate Trump's suggestion that Ukraine investigate the business dealings of Joe Biden's family.

Penzeys CEO Bill Penzey has previously spoken out on politics. He wrote after Trump's election that the Republican Party was openly embracing racism and "unleashing a wave of ugliness unseen in this country for decades."