South Dakota tries new branding: We're better than Mars

South Dakota's way of attracting millennials is, let's say, out of this world. In an attempt to re-brand the state, South Dakota's government -- with the help of a marketing firm -- has launched a new ad campaign with a simple, albeit bizarre, message: Moving here is better than moving to Mars.

"Mars. The air not breathable. The surface: cold and barren," the commercial begins. "But thousands are lining up for a chance to go there and never come back."

But wait just a minute, would-be Mars rovers. Have you considered South Dakota?

The narrator makes the pitch: "South Dakota. Progressive. Productive. And abundant in oxygen. Why die on Mars when you can live in South Dakota?"

Watch the ad at and read the story behind the ad's creative process at 

QUIZ: Mars or South Dakota? (Can you tell the two apart?)