Inside the making of a Super Bowl commercial, with Minnesota ad agency Colle McVoy
From Frank’s RedHot to Dairy Queen, Minnesota-based ad agency Colle McVoy is once again making its mark on the Super Bowl. Executive Vice President Dave Fransen takes viewers behind the scenes of what it takes to create a standout Super Bowl commercial, the strategy behind big-game advertising and why these high-profile spots still matter in a crowded media landscape.