Sex toys and ?great jeans?: Stunts making headlines

In recent weeks stunts such as throwing sex toys on WNBA courts and American Eagle?s advertisement featuring Sydney Sweeney?s ?great jeans? have been the subject of debate in pop culture. FOX 9?s All Day is joined by Dr. Seth Ketron, who teaches marketing, brand management and consumer behavior at the University of St. Thomas to learn more insights surrounding the techniques used by companies to keep top of mind.