A man poses for a photo in front of the Toronto sign decorated with FIFA World Cup graphics at Nathan Phillips Square as the city continues preparations ahead of tournament in Toronto, Ontario, Canada on May 8, 2026. (Photo by Mert Alper Dervis/Anado …
With FIFA World Cup 26 approaching, major brands are rolling out promotions, sweepstakes and limited-edition products designed to tap into the growing excitement around the world’s biggest sporting event.
Here are some freebies and deals:
Coca-Cola
Coca-Cola is tapping into World Cup nostalgia in a major way through a first-of-its-kind partnership with Panini America, bringing the iconic FIFA sticker-collecting tradition directly to fans across North America.
RELATED: World Cup Fever, FanFest Energy, and Soccer History | Futbol HQ
As the official source for FIFA stickers, Panini will feature collectible stickers on specially marked Coca-Cola packaging, giving consumers an easy and accessible way to join the excitement surrounding FIFA World Cup 26.
This browser does not support the Video element.
USMNT 2026 World Cup roster reportedly finalized
LiveNOW’s Andy Mac is speaking with Brandon Miller, a 10-year former professional soccer player, as the United States has reportedly finalized its roster for this summer’s highly anticipated 2026 FIFA World Cup. According to the latest reports, Brenden Aaronson, Mark McKenzie, Turner and Sebastian Berhalter are among the expected selections. We are also learning that fans looking to attend the World Cup may want to secure their seats now, as new data shows ticket prices are starting to drop.
Kia
Kia is putting football fans in the driver’s seat with its "Drive to FIFA" contest, offering consumers the chance to win an unforgettable FIFA World Cup 2026™ experience. Fans who book their favorite Kia vehicle will be entered for the opportunity to attend the tournament live in the United States on an all-expenses-paid trip for two.
RELATED: Verizon customers get chance at 2,500 free FIFA World Cup tickets in June 1 drop
This browser does not support the Video element.
2026 FIFA World Cup: how the tournament works
How exactly do teams qualify for the World Cup? And does the United States have a chance? Chicago-based soccer broadcaster and writer Alex Campbell joined Adam Llorens on LiveNOW from FOX to offer analysis about the world's premier tournament coming to the United States in June.
Bank of America
Bank of America is giving soccer fans a high-stakes incentive to spend with its latest FIFA World Cup 2026™ sweepstakes in partnership with Visa.
The promotion allows eligible cardholders to enter for a chance to win one of three premium World Cup hospitality packages with every purchase made between March 20 and April 20.
The all-inclusive prize packages feature round-trip airfare for two, a four-night hotel stay, match tickets, ground transportation, exclusive gifts, and a $600 Visa prepaid card plus cash.
The grand prize includes access to the FIFA World Cup final, while additional winners will receive trips to either a semifinal or quarterfinal match — turning everyday transactions into potential once-in-a-lifetime football experiences.
RELATED: ICE will 'be out there every day' during World Cup, DHS chief says
Lay's
Lay’s is leaning into the global spirit of FIFA World Cup 26™ with a massive flavor-driven campaign designed to unite soccer fans through food.
As the tournament returns to North America for the first time in decades, the snack giant is launching 40 limited-edition potato chip flavors inspired by cuisines from around the world, turning the World Cup into a culinary experience as much as a sporting event.
In the U.S., fans can try flavors like Argentinian-Style Steak with Chimichurri, Brazilian-Style Garlic Sauce and Wavy French Onion Soup, while additional international varieties pay tribute to iconic regional dishes across Europe, Latin America, Asia and beyond.
The Source: The information in this story came from official announcements and promotional details released by participating brands and partners connected to FIFA World Cup 26. This story was reported from Los Angeles.