Tom Brady's long kiss with son sets social media alight

BLOOMINGTON, MN: Tom Brady of the New England Patriots speaks to the press during the New England Patriots Media Availability for Super Bowl LII at the Mall of America on February 1, 2018 in Bloomington, Minnesota. (Photo by Elsa/Getty Images)

Tom Brady is catching more than a little flack on social media for kissing his son on the lips, a moment caught on camera during the filming of his Facebook documentary series, "Tom vs. Time."

In the now widely-shared video, Tom is receiving a massage when his son asks if he can check his fantasy team online, to which he asks, "What do I get?"

Brady's 8-year-old son Benjamin gives him a kiss on the lips--though not for the requisite amount of time, apparently, calling him back a second time for a longer smooch.

Watch the scene for yourself, around the 9:50 mark:

Social media went wild soon with clips and images of the scene, with many users noting the seemingly uncomfortable amount of time the second kiss lasted.

One user even pointed out that after Tom Brady's last Super Bowl win he could be seen giving his father a kiss on the lips, possibly making the practice a family affair.

"Tom Brady may be the greatest football player of all time, but football is a team sport," the episode's description reads. "As Tom puts it, he’s nothing without the guys around him."