MINNEAPOLIS (KMSP) - After 30 years of selling liquor on West Broadway and Penn Avenue North, Dean Rose is entering the residential market.
Rose owns Broadway Liquor Outlet, a store that was almost completely destroyed during the 2011 tornado that ripped through north Minneapolis. Most of the stores and homes surrounding them were also destroyed.
“It was chaos,” said Rose. “Once we got here, to the epicenter— ground zero— it was nothing but destruction, we lost everything but the first floor.”
The Rose family liquor store dates back to 1948, when Dean Rose’s grandfather entered the business. Dean’s father, Billy, took over the business a few decades later.
“Knowing that I’m the third generation and we are alive and successful especially after the tornado, it’s quite rewarding,” said Dean.
With Dean leading the charge, the Rose family decided the tornado would not take them out, instead Dean looked at it as an opportunity.
“Once he gets a goal, look out, because that’s where he’s going so don’t get in his way,” said Billy, who beams with pride when he talks about his son’s latest venture.
The family took control of four parcels across the street where the tornado left destroyed —and later, abandoned—houses.
Dean wanted to replace the residences that were lost, but in a way that would hopefully contribute to a more vibrant and bustling North Minneapolis.
“It took a long time for the city and the community to band together to collectively forge a path for redevelopment,” Dean said. ” This struggle has been going on for decades and we’re finally at a turning point.”
Broadway Flats is a workforce housing development with 103 apartments. The studio apartments start at $746 a month, with two bedrooms starting at $956.
Broadway Liquor Outlet will soon be moving into the retail space at the bottom of Broadway Flats, while the land where the liquor store is currently located is part of what Dean calls “phase two” of the project. He says it will most likely be more residential and retail property.
“You do everything you can to give back to your community and hopefully the feeling is shared by all,” said Dean. He says the Rose family is committed to north Minneapolis.
“I won’t be around long enough to really see it take root, but it’s starting,” said Billy who was raised on the north side and graduated from North High School.