SNEAK PEEK: Minneapolis Armory ready for Super Bowl concerts

- Another transformation is underway in Minneapolis as the Armory gears up to host several big acts in the coming days.

From a parking garage to a concert venue, it's pretty amazing to see the historic building become a night club right before our eyes.

Crews are working through the night to put on the final touches for Club Nomadic as event organizers count down to opening night Thursday, when Imagine Dragons will perform.

Nomadic Entertainment President Jack Murphy is known for scouting out unique venues at Super Bowl cities and turning them into pop-up night clubs with top performers.

He said when he saw the Armory for the first time 18 months ago, he instantly had a vision.

“I’ve always built my own venue because I’m very particular of what I want our experience to be. I’m not trying to compete with the Target Centers and the Xcel; we’re not just about the concert,” he said.

Pink is slated to perform Friday and Jennifer Lopez on Saturday. There's also a big show after the big game with Diddy and other celebrities.

“The community has embraced what we’re doing here. We’re going to do an amazing job,” Murphy said.

It's a major make-over for the armory; from rows of bars, to VIP lounges, even the garage is getting a face-lift.

“If you can believe this used to be a parking garage here in the armory, now it’s being transformed into a warming room for people to come in, hang out, grab a drink before going upstairs to the concerts.”

Murphy said the city of Minneapolis provides a lot of hurdles for his team--from the tricky logistics of being across the street from U.S. Bank stadium, to ensuring everyone deals with the cold, it's his biggest challenge yet.

“I wish I was retiring after this gig because this is going to be a hard one to beat,” he said.

There are still tickets available to some of the shows, but general admission will cost you about $175.

Event organizers also recommend getting here early because you will have to go through security outside.

Up Next:


  • Popular

  • Recent

Stories you may be interested in – includes advertiser stories