Looking back at Prince's Uptown store

- Uptown has seen plenty of stores come and go, but one in particular has special meaning for Prince fans.
For 20 years, a building with a purple door, a half block from the corner of Lake & Hennepin, has been home to Go Home Furnishings. Before that, it housed New Power Generation, a store where Prince sold memorabilia and unreleased music to fans who flew in from around the world to visit.

"There was a lot of fabric. I remember it flowing in the front of the doorways. It was an homage to him. A shrine to him. Definitely had his stamp on it," said longtime Go Home employee, Jason Caldwell.

Whether it was the symbol on the floor in the basement or the life-sized mural on the second floor, Prince certainly left his mark. After the NPG store closed, fans still flocked to Go Home, looking for any signs of his Purple Majesty.

"It was a daily occurrence. People would walk in, 'Is this Prince's store?' They would want to take pictures by the door. Just to be in the space that was his," said Caldwell.

Even Prince would return and go on shopping sprees at Go Home sometimes without saying a single word.

"I knew he was buying for Paisley Park, so the clipboard was always there. With him he'd say 'I'll take that, that, that.' He'd buy 10 pieces at a time. He was generous. $10,000-$20,000. It was a nice day," said Caldwell.

Since Prince died, fans have come in to reminisce about the musical icon.

"We're lucky to be here and share the stories with people and share the experiences we have with people and grieve together and collectively get through this," said Caldwell.

The New Power Generation Store only lasted for about a year in the early 90's, but Caldwell says it left a lasting impression on a generation of Prince fans.


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