WOODBURY, Minn. (KMSP) - 65 percent of car repair customers are women, so it seems like a no-brainer to appeal to that demographic. But you’ll have a tough time finding an auto repair shop quite like Maxville Services in Woodbury, Minnesota.
After 7 years in the auto parts business and visits to hundreds if not thousands of mechanics, Susan Moynihan recognized an untapped market: women. From hair and nails to a kids area, shopping and gift wrapping stations, hours of waiting can be made useful.
“We're all so busy and we all have things to do, and I don't have the time to sit on my car for a few hours and not get anything done,” Moynihan said.
And when it comes time to talk about the work needed on your car, they'll walk you through it.
“The technician took a flashlight, held it up under the car and showed her how much of her pads are left and where they should be at,” Moynihan said. "We want to make sure they feel good about it, and that they're doing the right thing and not getting scammed.”
But if you can’t be there in person, no problem.
"Every technician has a tablet, it's all electronic, so they can take pictures of the vehicle or the parts while they're working on the car and then we're able to text it or email it to the customer,” Moynihan said.
The small details help every customer drive off with confidence, and some candy and a thank you note in the front seat.