Target website couldn't handle Lilly Pulitzer pandemonium

On April 19, a much-anticipated Lilly Pulitzer for Target collection arrived to Target.com and in stores in the wee hours of the morning, but the lime and pink whimsy was in such high demand, the website was fraught with issues.

Target spokesman Joshua Thomas said the website didn't necessarily "crash" as some have claimed, but rather, Target just wasn't prepared for the massive online traffic and they had to take steps to alleviate the flow. Some customers were only able to access Target.com at certain times, and at one point, it was completely unavailable for about 15 minutes. 

Target kept shoppers informed via their Twitter account as they worked to resolve the issues at their Minneapolis headquarters and in Bangalore, India before 3 a.m. Originally, the collection was slated to debut at 3 a.m. CST, but it was delayed until about 5 a.m.

The collection quickly sold out online, and many stores sold out within minutes of opening at 8 a.m. on Sunday. Most of Minnesota's inventory was gone by late Sunday afternoon. Shoppers lined up outside stores around the country (think Black Friday) and were left without any Lilly to take home. Target said they don't have plans to replenish the collection because it was a limited-time collaboration with limited product. Many of those items are now on eBay, and the starfish, pineapple and posy-printed pieces are now in the midst of heavy bidding wars.

The people of Twitter were not amused.

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