Buy that something you’ve had your eye on, order dessert, get a professional massage. October 13 is Treat Yo Self Day, the fictional holiday that fans of NBC’s Parks & Rec are no stranger to.
On October 13, 2011, an episode of Parks and Recreation aired in which Tom Haverford (Aziz Ansari) and Donna Meagle (Retta) introduced the world to the most self-indulgent day of the year.
“Once a year, Donna and I spend a day treating ourselves,” the episode says. “What do we treat ourselves to?” Clothes, fragrances, massages, mimosas, fine leather goods.
“It’s the best day of the year. (The best day of the year!)”
So go ahead and live today by three words: Treat. Yo. Self.