Millennials are often synonymous with pressed juice, craft beer, high-end coffee and granola bites. Target knows this. That's why the retailer is apparently going to bring in more of these foods to attract urbanites, young families and Hispanics, according to the Wall Street Journal.
For many millennials, packaged and processed foods are the enemy, while organic, gluten-free and clean groceries are en vogue. Target narrowed down seven grocery categories that it believes best stand out to those younger shoppers, including yogurt and granola, coffee and tea, candy, snacks, beer and wine, fresh meat and produce. These categories are expected to gain more prominence on shelves and in advertising strategies.
A source told the Wall Street Journal of new CEO Brian Cornell's efforts to revamp the grocery section said he's been visiting stores like Trader Joe's and Wegmans Good Market Inc. for ideas. An outside grocery executive will apparently be tasked with Target's new grocery image, and Cornell has been interviewing candidates.
Target is set to unveil a broad strategy on Tuesday beyond groceries, likely detailing the retailer's ongoing effort to tap into the young female market with cheap and cute health and beauty items.