Minnesota family helping change the face of beauty in advertising

 

Katie Driscoll helped start "Changing the Face of Beauty" -- a campaign that asks advertisers for the inclusion of models with disabilities. Driscoll lives in Chicago, but the campaign includes a local face.

Andrea and Ryan Winkler are the proud parents of two boys, Nolan and Miles. 10-month-old Miles has Down syndrome, and the Winklers have certainly noticed that retailers rarely use kids with disabilities in their ads.

"I think it's really important that people see that different is beautiful and that we're more alike than different," Andrea said.

"Changing the Face of Beauty" started by targeting 15 retailers in 2015 with a series of hashtags like #ImReady and #ChangingTheFaceOfBeauty. More than 15 retailers have already made a commitment to inclusive advertising, but there's a hope that big box retailers will jump onboard too.

"I think viral is an understatement," Andrea said. "It's completely national here in the U.S. and Canada and now it's reached the U.K., there's a 15 in 15 U.K. version and also Australia."

You can learn more about Changing the Face of Beauty on the campaign's website, or on its Facebook page.

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