A Direct Action Everywhere news release said the investigation "revealed diseased and dead birds drowning in feces and crammed into 1.5 square feet of space each," and over 50 cities around the world would participate in the demonstrations as part of Direct Action Everywhere's "Truth Matters: It's Not Food, It's Violence" campaign against Whole Foods.
Otherwise, it appeared to be business as usual at Whole Foods on Sunday; employees continued their daily tasks while others swept the floors watched from the deli case.
According to the organizer's Facebook event, the protest was set to proceed as follows:
"A single activist (seemingly alone) starts by speaking for Mei (see cover photo) and all other victims of the animal industry. She ends with this comment:"Across nations and continents, from all cultures and creeds, we are speaking with ONE VOICE behind a simple message: that every animal has an equal right to be safe and happy and free.
When the final line is delivered, everyone else suddenly unveils their placard and gathers around the single activist with #ItsNotFoodItsViolence placards.
One voice transitions to many, as we speak together the following: "It's not Food. It's Violence." "Don't buy the humane lie. Animals do not want to die." "Their bodies. Not ours." "Their children. Not ours." "Their lives. Not ours." The last line of the demonstration is again spoken in unison:"We will speak and fight until every animal is free."We will then quietly depart."